quality assured, connections sustained | the 53rd jinhan fair concludes successfully
2026.04.27
on april 27, the seven-day 53rd jinhan fair for home & gifts (jinhan fair) successfully concluded at poly world trade center expo, guangzhou (pwtc expo). spanning 90,000 square meters, this fair brought together 1,200 premium exhibitors and showcased over 300,000 new products, covering a full spectrum of categories including home decoration, seasonal decorations, outdoor and gardening, decorative furniture, textiles & homeware, pet products, and kitchen & dining.
by introducing new zones, fresh themes, and emerging brands, this fair delivered a revamped experience for global buyers, effectively attracting new traffic and business opportunities. professional buyers from over 170 countries and regions attended, with notable growth from north america, south america, turkey, russia, and poland. despite a complex and volatile global trade environment, buyers became increasingly rational and focused, with overall quality continuing to improve. jinhan fair has further solidified its role as a key platform for international buyers to secure supply chains and connect deeply with china’s home & gifts manufacturing sector, highlighting the resilience and global appeal of china’s supply chain.
mutual commitment in collaboration
steady progress through connectivity
amid ongoing uncertainties, overseas buyers and chinese suppliers maintain a strong desire for stable engagement and sustained cooperation. as a globally recognized one-stop sourcing platform for home & gifts, jinhan fair continues to bridge supply and demand with efficiency, standing as a trusted sourcing destination for buyers worldwide.
many overseas buyers noted that jinhan fair’s comprehensive product categories, concentrated supplier base, and rapid product iteration enabled one-stop sourcing of diversified home & gift items, making it a core platform for maintaining stable procurement channels and discovering high-quality goods. in particular, small decorative items characterized by high cost performance and strong design appeal were highly favored by european buyers.
a loyal swiss buyer, moosavi seyed jafar, who has visited more than ten times, praised the increased number of souvenir suppliers this year and was particularly impressed by the new hall 7. he emphasized that quality remains his top priority and confirmed his plan to return for the october edition.
mersea & co. from the united states made their debut at jinhan fair this year to source gifts and home décor, with several potential suppliers and premium products already identified. their representative noted, “product quality always comes first, followed by moq, pricing, materials, and the potential for long-term collaboration.”
want collective, another first-time buyer from australia, discovered a wealth of highly differentiated home and gardening products onsite. their representative shared, “we’re not interested in competing on sameness. our goal is to build a unique identity, so sourcing distinctive products is the absolute key to us.”
adapting to change
unlocking new trade opportunities through innovation
in response to evolving overseas demand and shifting consumer trends, exhibitors at this edition of jinhan fair significantly increased their investment in r&d and innovation. from design language and functional expansion to materials and craftsmanship, companies optimized their offerings across multiple dimensions, adopting more agile product strategies to navigate market uncertainty.
animal motifs and vibrant dopamine-inspired color palettes set the tone for spring and summer trends. products such as pet-friendly furniture and modular, multifunctional outdoor furniture expanded their usage scenarios. in terms of materials, there was a clear trend toward multi-material fusion involving diatom mud, resin, faux fur, and more. meanwhile, eco-friendly solutions including formaldehyde-free materials, biodegradable products, recyclable paper art, recycled pet, and solar-powered lighting continued to gain traction, reflecting a broader industry shift toward green and low-carbon transformation.
driven by these trends, many companies proactively adjusted their product portfolios to stay competitive. taizhou huangyan shengda handicrafts & gifts expanded its seasonal product lines while optimizing material uses. this allowed them to better address buyer needs and achieve lower costs and higher efficiency. guangzhou jingchang ceramics & lamps manufactory also diversified its offerings by introducing new daily-use ceramic categories such as tableware and tea sets.
focusing on changing consumer preferences, yancheng ever flying arts entered the pet products sector several years ago to capitalize on the rapid growth of the pet economy and has since pushed for continuous material innovation. chairman zhang xiang described their participation as “far exceeding expectations,” noting that a german buyer placed a trial order for nearly 20 categories, valued at over usd 20,000. “while the initial order was modest, his wide selection indicates great potential for the future.”
the newly introduced outdoor zone received an overwhelming response. in addition to traditional european and american markets, demand from russia and central asia grew rapidly. shanghai lucfette showcased breakthroughs in waterproofing and versatility, with its rattan outdoor tables, chairs, and sofas securing orders for over 20 containers within just two days. this included a 12-container deal signed onsite with a large west african retail chain, along with seven to eight containers from qatari and italian clients. general manager yan ting remarked, “the quality of buyers has been exceptional, and we’ve connected with many valuable new leads. we will definitely return this october.”
first-time exhibitor shineswell (shenzhen) industrial, specializing in mid-to-high-end bone china tableware, attracted buyers from multiple markets. general manager ma liqin noted: “we didn’t expect to reach entirely new markets such as the us, canada, the uk, and southeast asia.” the company has secured four to five preliminary cooperation agreements, covering markets including the us, vietnam, and turkey. ranging from high-end hotel projects to deep-dive negotiations, they successfully opened doors to previously untapped opportunities.
market outlook
exploring industry trends from multiple perspectives
a series of themed salons were held alongside the fair. focusing on design trends, shifting consumer behavior, and product innovation, they offered forward-looking industry insights.
ye wenshi, trend consultant at wgsn, analyzed future home design trends through the lens of color and style, providing valuable inspiration for product development and visual merchandising. tom gottlieb, president of two’s company, offered important guidance for market positioning by highlighting how different age groups vary in their preferences for style and sales performance.
these sessions delivered multi-dimensional insights and practical takeaways for both exhibitors and buyers, guiding businesses to find clarity amidst ongoing change.
while the fair concludes, connections continue. looking ahead, jinhan fair will persist in optimizing its international trade services and connecting high-quality global resources to support businesses in navigating a complex market environment with confidence.
october 21–27
see you at the 54th jinhan fair!
