20 times sourcing at jinhan fair: why leading middle east home retailer home centre keeps coming
2026.08.21
for international home retailers, finding reliable suppliers, keeping pace with global design trends and efficiently building a diverse product portfolio are essential to staying competitive. home centre’s more than 20 sourcing engagements at jinhan fair offer a practical example of why an established international retailer continues to turn to the fair for china sourcing.
home centre: a major omnichannel home retailer in global markets
founded in 1995 and part of landmark group, home centre is the largest omnichannel retailer for home furnishings & lifestyle products in the middle east, north africa & the indian sub-continent. the brand operates more than 80 stores across the uae, saudi arabia, bahrain, egypt, kuwait, oman, qatar and india, alongside its e-commerce platform.
its extensive product portfolio covers furniture, lighting, home décor, kitchen & dining, bedding, bath, storage, outdoor living and other household categories. home centre sources products from more than 50 countries, with china forming an important part of its global sourcing network.
why home centre repeatedly sources at jinhan fair?
home centre has visited jinhan fair more than 20 times, making its repeated participation a strong example of sustained engagement from an international home retailer. rather than simply reflecting a single sourcing visit, this long-term participation highlights the value that professional buyers can find in jinhan fair’s concentrated product resources and supplier network.
efficient category-based sourcing at jinhan fair
for a retailer managing multiple home product categories, sourcing efficiency means being able to compare different products, materials, styles and suppliers within a focused sourcing environment.
according to feedback from a home centre procurement representative, jinhan fair’s increasingly concentrated category structure enables its buying team to efficiently access suppliers across different materials, styles and production regions. lighting, for example, allows buyers to explore diverse supplier resources within a more focused category, making product comparison and selection more efficient.
the procurement team also places particular emphasis on material expertise, design capabilities and product quality. home centre’s repeated visits to jinhan fair demonstrate the continued relevance of the fair’s supplier resources to the sourcing requirements of a major international home retailer.
precise buyer-supplier matching beyond jinhan fair
jinhan fair’s sourcing support also extends beyond the exhibition itself through its precise (buyer-supplier) matching service.
in 2025, the jinhan fair team brought a selected group of high-quality chinese suppliers to home centre’s headquarters, matching them with the company’s sourcing needs across home products. based on home centre’s procurement requirements, jinhan fair carefully identified suitable supplier resources in advance and facilitated one-to-one connections between the retailer and selected companies, creating opportunities for more focused communication and laying the groundwork for potential cooperation.
this service creates a more targeted connection between international buyers and chinese manufacturers, helping both sides identify relevant product and supply capabilities more efficiently. it also demonstrates how jinhan fair can support buyer sourcing needs beyond the exhibition floor.
why international buyers choose jinhan fair for sourcing
home centre’s more than 20 sourcing engagements at jinhan fair demonstrate the practical value of the fair for international buyers seeking diverse products and qualified chinese suppliers. from concentrated category resources to precise buyer-supplier matching, jinhan fair helps professional buyers make china sourcing more focused and efficient.
for international buyers in home & gifts & garden industry, the continued return of experienced buyers like home centre offers a clear indication of the fair’s role as a professional one-stop sourcing platform connecting global procurement needs with china’s home and gifts supply chain.
looking ahead to the 54th jinhan fair
building on over two decades of connecting global buyers with trusted chinese manufacturers, the 54th jinhan fair will return to pwtc expo, guangzhou from october 21–27, 2026. the exhibition will feature 1,200 manufacturers and 300,000 trend-driven products across home, gifts & garden, providing international buyers with a comprehensive one-stop sourcing platform to discover new products, build long-term supplier partnerships and explore new business opportunities in china's home and gift industry.
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